Hotel group strengthens marketing, sales and revenue management
H-Hotels.com welcomes new Chief Commercial Officer (CCO) - Christine Woll starts in new key position
The H-Hotels hotel group is strengthening its Marketing, Sales and Revenue Management division with the newly created position of Chief Commercial Officer. Christine Woll has held this position since January 2024. She is responsible for strategic positioning and further development in these areas. Woll reports to the Management Board with CEO Thomas Haas.
"Christine Woll brings with her an impressive professional background, characterised by many years of international experience in the hotel industry and other sectors. With her in-depth knowledge and passion for strategic growth, she has already achieved great success. Christine Woll is an exceptional addition to our hotel group," says Haas.
Before Christine Woll joined H-Hotels, she was responsible for the commercial and customer-orientated areas in the management of several companies and sectors. Christine Woll knows the hotel industry through and through: She was Director Marketing & E-Commerce Central Europe at the NH Hotel Group from 2006 to 2011. As part of the senior management team, Christine Woll was responsible for marketing, communication and e-commerce strategies that sustainably positioned the NH brand in the markets and led to a significant increase in direct online sales. This was followed by a position at Valamar Riviera in Croatia in the areas of strategy, marketing and e-commerce. Among other things, the manager developed a new brand architecture, advised on e-commerce issues and website optimisation and worked with the team to develop marketing and communication measures to increase sales and brand awareness.
Christine Woll's academic career took her from studying business administration at Saarland University to a part-time programme leading to a Global Executive MBA at the renowned IESE Business School in Barcelona. "I am delighted to be back in the hotel industry. Together with my team, I am continuing to develop H-Hotels as an entrepreneur, sharpening the brand profile and the service promise of our hotel group, which comprises over 60 hotels. In addition, further expansion and digitalisation are core topics for our hotel group," says Christine Woll.